Jess King

Jess King

Experienced B2B Marketing Director with a history of working in the software, Saas, technology, accounting, and services space. Skilled in Management, Digital and Content Marketing, Search Engine Optimization (SEO), and Sales and Marketing Alignment. Inbound certified, HubSpot certified.

Recent posts by Jess King

2 min read

The Rise of bots—and How Automation Will Reshape The Way You Work

By Jess King on Jun 14, 2018 12:10:00 PM

Large corporations have been exploring automation, cloud computing, machine learning, and AI for years. Today, an amazing 80% of companies big and small are making the investment in these technologies. And impressive growth awaits the companies that are able to leverage these emerging technologies. Are you ready?

5 min read

5 Things That Start-Up Owners Wish They Knew Before They Started

By Jess King on Jun 11, 2018 12:02:01 PM

It’s true that most startups fail – up to 90% of them say the experts. Yet, many of the people involved in those failures do go on to launch successful companies. And yes, some have dropped out of university, slept in their cars, and have eaten mac and cheese for years before realizing success, but most success stories feature elements of tenacity, creativity, and going the extra mile.

3 min read

5 Keys to Spotting Accounting Fraud in Your Books

By Jess King on Jun 5, 2018 9:00:00 AM

Is your accountant stealing from you? You can call it robbery, pilfering, or swindling, too, but theft or misappropriation of business funds placed in trust with someone you believed to be a professional can be personally and financially devastating.

3 min read

Making Sense out of Managing Employee Benefits and Taxes

By Jess King on May 29, 2018 4:58:33 PM

The reality of owning a business is that a good portion of the day-to-day operation is spent on organizing, recording, and staying up-to-date on employee pay, benefits, taxes, and other issues. And as your business grows, so does the paperwork burden. 

3 min read

3 Best Practices for Sustainable Growth of Your Startup

By Jess King on May 29, 2018 9:00:00 AM

One of the biggest challenges for startup owners isn’t getting the enterprise off the ground—it’s building sustainable growth that sets the company up for future success. The entrepreneurial boom is occurring across the world, and there are more startups than ever competing for limited consumer markets. Add in the volatility of the economy and unpredictable speedbumps in the startup’s growth and keeping the ship afloat becomes a challenging proposition indeed.

3 min read

Should I Upgrade my Accounting Software?

By Jess King on May 22, 2018 2:13:09 PM

Most of what you read on bookkeeping discuss the benefits (and necessity) of accounting software for your business. But while it’s true there are many upsides to the technology, an accounting software package isn’t always the best idea. Here are just a few reasons why.

4 min read

Tracking the SaaS Metrics That Really Matter

By Jess King on May 22, 2018 9:01:00 AM

SaaS companies face a unique set of challenges compared to the typical business.

5 min read

Which Type of Financing is Right For Your Startup?

By Jess King on May 21, 2018 2:20:34 PM

When the average person imagines an entrepreneur, they likely envision the most popular and successful thought leaders of our time—Steve Jobs, Elon Musk, and other visionaries that have redefined our culture. They don’t image the entrepreneur as a cash-strapped professional sweating over spreadsheets and laying awake at night wondering what the next day will bring.

2 min read

How to Make Outsourcing Your Books Even Easier

By Jess King on May 18, 2018 4:31:04 PM

No one starts their business thinking “I can’t wait to do the books!” But financial statements and spreadsheets are a necessary element of business life – and someone must do them. If you prefer being free of day-to-day accounting tasks, outsourcing your books is a great solution.

2 min read

Grow Your Business: Why You Should Always Start With Your Books

By Jess King on May 14, 2018 1:45:00 PM

There are many ways to grow a business. In 2013, small bakery owner Dominique Ansel combined his beloved French croissant with America’s donuts craze and 5 years later, hundreds of people still line up before 8am to buy a "Cronut". Spherical droid BB-8 creator "Sphero" used a Snapchat global marketing campaign to double their sales record. And eight friends from Chicago took "Cards Against Humanity" from a small crowdfunded idea to a multimillion-dollar business.  

Topics: reduce accounting costs accurate bookkeeping
3 min read

Finding the Best Accounting Software for Your Small Business

By Jess King on May 11, 2018 1:31:28 PM

For small business owners, accounting can literally be a drag—on your productivity, time, and general sense of well-being. If you’re still using paper receipts and Excel spreadsheets for bookkeeping, there's a better way. Finding the best accounting software for your small business is easy if you start by asking a few simple questions:
Topics: accounting solution
2 min read

How Accurate is Your Bookkeeping: What You Don't Know Can Hurt You

By Jess King on May 2, 2018 7:08:25 PM








Inaccurate financial reporting not only causes internal headaches, it can bring on mind-splitting migraines come tax time, or when you’re looking for outside investment. From misclassification of capital assets to misreported startup costs, there are dozens of ways to miscalculate income and expenses.

Topics: Bookkeeping accurate bookkeeping

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