Have you ever noticed how a lot of online recipes require a specific brand's tool or ingredient? Like a specific cookie cutter for making snickerdoodles or a particular can of spicy tomatoes for that game-day dip? Usually, the recipe comes with a link to purchase that product.
That's affiliate marketing!
Think of the last time you or your business made a big purchase. Did you seek out external confirmation from an expert, influencer, or a friend? Of course you did—most people do! You sought information from trusted resources, sometimes known as affiliate marketers because these resources can get paid for sharing their knowledge.
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