9 min read

Accounting Firm Growth Depends on Your Ability to Segment Your Audience

By Aaron Sullivan on Apr 23, 2021 10:00:00 AM

Whenever your accounting firm is looking for growth, it essentially has two options. Option one is to look for the same kind of client you’re already serving, and option two is to look at new market segments and trends as potentially uncharted client territory.

Topics: Accounting firm growth marketing for accountants growth strategies audience segmenting
12 min read

10 Marketing Tactics for Accountants During COVID-19

By Kierstyn Kalman on Apr 7, 2020 10:30:00 AM

With the current events taking place around COVID-19, business as we know it has changed. The way that accounting professionals conduct their day-to-day has evolved and will continue to evolve in the coming weeks.
Topics: Accounting firm tips coronavirus COVID-19 marketing tips marketing for accountants

Interested in writing for the Botkeeper Blog?

 

Click here to learn more