8 min read

The Most Important Metric for Firm Growth Is Revenue Per Client—Here's Why

By Jessica King on Jul 9, 2021 9:00:00 AM

How do you drive success in terms of sales and growth? Are you looking at average revenue per client (ARPC) as a key metric?

To be fair, ARPC is a metric often prioritized by software companies, but in this day and age, firms can learn a lot from this simple yet valuable metric. And yes—we know that it’s often overlooked or regarded as a vanity metric...but we also know that’s not the whole story!

Topics: scalability Accounting firm growth firm creativity Revenue per client

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