INC: Being an entrepreneur is no easy task, and while patience and perseverance are desirable qualities, having a few tools of the trade puts the odds of success in your favor. Startups run on lean budgets and small teams, and rely on software and applications to lighten the load. These tools are more than just methods to help lift administrative burdens: They help startups grow during their early stages—the most crucial of all. Here are seven tools you should be using:
Kissmetrics is a funnel analytics tool that monitors the activity of your visitors from the first point of engagement to conversion and beyond. Repeat customers constitute the bulk of sales for most businesses, which is why the ability to home in on retention is so important. You'll be able to see exactly how effective your startup is, generate custom retention (and other) reports, and gain detailed insight into visitor movements.
Kissmetrics also allows you to create effective split-testing campaigns. As a startup, you should always be split testing to see what works best for your business. Split test your email campaigns and landing pages and use analytics to make tweaks that improve conversion