APPNOVA: Artificial intelligence can be said to be the ability of machines to process data and perform tasks in a way that mimics human intelligence. Data processing, voice and visual recognition, decision making— all of it is AI. It’s this kind of technology that has enhanced experiences in a way that helps brands deliver more personalized and relevant content to it users. It’s this kind of technology that’s helping revolutionize eCommerce, and it’s this kind of technology that brands are looking to leverage.
Intelligent systems in eCommerce are becoming the new norm. Brands are looking toward AI to not only sort information, but deliver better results to users quickly and efficiently. Consumers are also completely blindsided by how prevalent artificial intelligence is on the internet. Currently, only 33% of users believe they interact with artificially intelligent systems, but the truth is 77% of users use an AI powered system or device.
There has also been an explosive growth of artificial intelligence in eCommerce because, on top of all it’s wondrous capabilities, AI is also very cost effective. This means that AI is attractive for brands, both large and small. In this blog post, we’ll cover how to user artificial intelligence for your brand and what it means for your bottom line.