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FROM REACTIVE TO PROACTIVE:
Optimizing Your Accounting
Firm Post-COVID

Accounting is an industry that’s not exactly known for being at the cutting edge of technology or innovation. That’s not to say that accountants themselves aren’t tech-savvy or innovative—those of us in the field can confirm that accountants are creative thinkers and clever problem solvers. But these are unprecedented times, and no one has a guidebook on how to navigate the challenge that is COVID-19 and the resulting economic impacts.

Where do we go from here, and how do we bridge the gap between reacting to change and
anticipating it?

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