Accounting and marketing are two very different disciplines, so it’s no surprise that many firms — especially the small and medium variety — find marketing to be a big challenge. If you’re lucky enough to have the resources to engage a marketing firm or, better yet, have an in-house marketing department, you should have the basics licked.
But even among seasoned marketers, there’s a tendency to overlook the role employees play in a company’s marketing. Employees are more than just knowledgeable about your firm’s services, they’re deeply invested in seeing them succeed. Putting that investment to work for you is a smart move. It’s entirely possible to learn marketing for accountants.
It’s pretty competitive out there for accounting firms, with new challenges arising all the time. Involving your employees in the marketing process benefits you both, providing the firm with improved reach, greater credibility, and an efficient and believable method of spreading the word about your firm. At the same time, it helps them to be more engaged, accomplished, and informed on what’s happening in your firm. There’s a ton of upside, and very little downside.
And if one of your major concerns about involving your employees in your marketing is their capacity, we have a fix for that. You should check out the next evolution of Botkeeper. We call it Botkeeper Infinite, and it will be available at the end of Q1. You can join a waitlist to be considered for early access, just click the button below!