Style Guide

This is the place to find all Botkeeper assets and guidelines. We built this to make it as easy as possible so you can use our brand but also stay within our requested guidelines.

Tagline:

"Better than humans, better than machines. Automated bookkeeping with a human touch."

BOILERPLATE

Botkeeper provides automated bookkeeping support to accounting firms and businesses by using a powerful combination of skilled accountants, machine learning, and artificial intelligence. Clients receive 24/7 accounting and support, as well as incredible insight into their financials with interactive dashboards and unlimited reporting. Botkeeper’s Accounting Partners are able to grow their book of business and provide high-quality services to their clients, increasing their ability to take on new clients while getting spotless financials at tax time—and reducing overhead. Botkeeper is the only solution of its kind, acting as a force multiplier for accounting firms and business owners alike.

Logo Kit and Bots

Download the Logo Kit Here!

What's included? All of our logo, bot, and bot-head variations, in multiple file formats. 

botkeeper logo

Standard Logo

Download Here

black logo

Black Logo

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white logo

White Logo

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Gray Logo

Gray Logo

Download Here

big bot gray

Gray Bot

Download Here

big bot

Standard Bot

Download Here

black bot

Black Bot

Download Here

bothead gray

Gray Bot-head

Download Here

Botkeeper Bothead

Standard Bot-head

Download Here

bothead black

Black Bot-head

Download Here

bothead white on black

White Bot-head

Download Here

Proper Logo Use

Proper Use of the Botkeeper logo Final

Improper Logo Use

 

Improper Use of the Botkeeper logo Final

 

WEBSITE TYPOGRAPHY

Fonts, sizes, colors, and all that good stuff. A great resource for keeping your type sizing looking tight is to reference Type Scale. The type family for Botkeeper's website headings is Abel, and supporting copy is Roboto.

H1 HEADING 

H2 HEADING

H3 HEADING

H4 Heading

H5 HEADING
H6 HEADING

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LOGO TYPOGRAPHY

Montserrat Medium

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

 

COLORS

Botkeeper Colors

 

ANNOUNCING YOUR BOTKEEPER PARTNERSHIP

  • ACCOUNTING PARTNERS, When Botkeeper Branding is White Labeled

    To help ensure your day-to-day bookkeeping needs continue to be addressed and to enable our Accounting Firm to focus on providing higher-level advisory services for you, we have implemented an automated bookkeeping solution! Our new bookkeeping solution will position our firm to better service your business, by augmenting the manual and tedious bookkeeping work that we currently perform. It also means you’ll benefit from the power of artificial intelligence and machine learning, which is more accurate and efficient than humans. Additionally, you'll have access to a powerful new client hub, where we can store documents, communicate, and track tasks. You will not see any interruption in your bookkeeping, and we’re happy to answer any questions you may have about this transition.

  • ACCOUNTING PARTNERS, When Botkeeper Branding is Visible to Clients

    We have joined the Botkeeper Partner Program Ecosystem! Botkeeper, a leading bookkeeping software platform, works hand-in-hand with Accounting Partners to help grow their businesses by extending the value of their services and augmenting the manual and tedious bookkeeping work. Botkeeper Partners are independent Accounting Firms who have launched the Botkeeper program within their businesses to automate the bookkeeping. This will position our firm to better service your business by augmenting the manual and tedious bookkeeping work that we currently perform. It also means you’ll benefit from the power of artificial intelligence and machine learning, which is more accurate and efficient than humans. You will not see any interruption in your bookkeeping, and we’re happy to answer any questions you may have about this transition.

  • STRATEGIC PARTNERS

    We have joined the Botkeeper Partner Ecosystem! Botkeeper, a leading bookkeeping platform, works hand-in-hand with client-centric software companies, service providers, and financial organizations like us that want to offer their clients the best-in-class bookkeeping and accounting solutions. This partnership allows us to offer an automated bookkeeping solution to help our client base achieve their financial goals. It also means our clients can benefit from the power of artificial intelligence and machine learning, which is more accurate and efficient than humans!

Voice and Tone

  • Avoid Formal/Academic Writing

    While accounting content can be serious—especially when talking about accounting standards and the IRS—the Botkeeper style avoids writing that feels too academic or formal. If you find yourself writing things like, “in this blog post, we will cover X, Y, and Z’ or summing things up by saying, “in conclusion,” you might consider rewriting for a more casual tone.

  • Be Concise Yet Clear

    Don’t belabor the point. If you can say it in four words, don’t say it in eight. Pay attention to filler phrases like “in order to” when you can simply say, “to.”

  • Data and Sources

    One way to establish authority and make sure our audience knows we know our stuff is to include a lot of data points. And include credible sources for those data points. It’s accounting, after all—we should be great at talking numbers!

  • Use Contractions

    It’s OK to use contractions. If you’re more comfortable writing a contraction out, feel free to do so. But it’s also totally cool to say “you’re” instead of “you are.” It is NOT OK to say “your” when you mean “you’re.”

  • Use Exclamation Marks

    But do so sparingly. A good rule of thumb to follow is no more than one exclamation point per email or section of writing. Of course, there are exceptions, so use your best judgment. NEVER use more than one exclamation point at a time.