ANNOUNCING YOUR BOTKEEPER PARTNERSHIP

• ACCOUNTING PARTNERS, When Botkeeper Branding is White Labeled

  To help ensure your day-to-day bookkeeping needs continue to be addressed and to enable our Accounting Firm to focus on providing higher-level advisory services for you, we have implemented an automated bookkeeping solution! Our new bookkeeping solution will position our firm to better service your business, by augmenting the manual and tedious bookkeeping work that we currently perform. It also means you’ll benefit from the power of artificial intelligence and machine learning, which is more accurate and efficient than humans. Additionally, you'll have access to a powerful new client hub, where we can store documents, communicate, and track tasks. You will not see any interruption in your bookkeeping, and we’re happy to answer any questions you may have about this transition.

• ACCOUNTING PARTNERS, When Botkeeper Branding is Visible to Clients

  We have joined the Botkeeper Partner Program Ecosystem! Botkeeper, a leading bookkeeping software platform, works hand-in-hand with Accounting Partners to help grow their businesses by extending the value of their services and augmenting the manual and tedious bookkeeping work. Botkeeper Partners are independent Accounting Firms who have launched the Botkeeper program within their businesses to automate the bookkeeping. This will position our firm to better service your business by augmenting the manual and tedious bookkeeping work that we currently perform. It also means you’ll benefit from the power of artificial intelligence and machine learning, which is more accurate and efficient than humans. You will not see any interruption in your bookkeeping, and we’re happy to answer any questions you may have about this transition.

• STRATEGIC PARTNERS

  We have joined the Botkeeper Partner Ecosystem! Botkeeper, a leading bookkeeping platform, works hand-in-hand with client-centric software companies, service providers, and financial organizations like us that want to offer their clients the best-in-class bookkeeping and accounting solutions. This partnership allows us to offer an automated bookkeeping solution to help our client base achieve their financial goals. It also means our clients can benefit from the power of artificial intelligence and machine learning, which is more accurate and efficient than humans!

Voice and Tone

• Avoid Formal/Academic Writing

  While accounting content can be serious—especially when talking about accounting standards and the IRS—the Botkeeper style avoids writing that feels too academic or formal. If you find yourself writing things like, “in this blog post, we will cover X, Y, and Z’ or summing things up by saying, “in conclusion,” you might consider rewriting for a more casual tone.

• Be Concise Yet Clear

  Don’t belabor the point. If you can say it in four words, don’t say it in eight. Pay attention to filler phrases like “in order to” when you can simply say, “to.”

• Data and Sources

  One way to establish authority and make sure our audience knows we know our stuff is to include a lot of data points. And include credible sources for those data points. It’s accounting, after all—we should be great at talking numbers!

• Use Contractions

  It’s OK to use contractions. If you’re more comfortable writing a contraction out, feel free to do so. But it’s also totally cool to say “you’re” instead of “you are.” It is NOT OK to say “your” when you mean “you’re.”

• Use Exclamation Marks

  But do so sparingly. A good rule of thumb to follow is no more than one exclamation point per email or section of writing. Of course, there are exceptions, so use your best judgment. NEVER use more than one exclamation point at a time. 

• Use Emoticons, Pop Culture References, Gifs/Memes

  Similar to exclamation points, you can drop in some fun gifs and references when appropriate. Just beware of the technical skill it takes to insert/embed, and also be very cautious of image size since it affects load time. That said, don’t overdo it!

• Avoid Long Paragraphs

  No one wants to wade through lengthy, boring paragraphs, so try to cut your content down to digestible sections of text. Play around with section headers and imagery to help break up the text.

• Default to Chicago Manual of Style

  Default to the Chicago Manual of Style for grammar, punctuation, and formatting questions. You can usually find the answers to style questions by Googling CMS rules on a given topic.

  
  

  • Approach Everything With the Reader in Mind

• Approach Everything with the Reader in Mind

  Consider your content goal and focus on making it clear for the reader. Don’t make them have to work too hard to understand what you’re doing with a piece of content (or why you’re talking to them in the first place).