Contribute to the Botkeeper blog

Blog Posting Guidelines

To hold all blog posts to this standard, we’ve put together some helpful guidelines:

• 1. High-quality authorship

  

  Submissions must meet Botkeeper’s quality standards to be published, determined by Botkeeper Content editors. We also reserve the right to revise and edit your content as we see fit.

• 2. Length requirement

  

  Please keep your article in the range of 800 – 1,500 words.

• 3. Education for the majority of the Botkeeper audience

  

  If a topic is irrelevant to more readers than it helps, we'll need to rework the topic or find a different approach.

• 4. Citing sources

  

  Always use appropriate attribution of data, quotes, and/or other third-party resources referenced in your post.

• 5. Links

  

  We encourage the use of backlinks, using the best judgment policy. Typically, this means around two backlinks to your site content in the body of your post.

• 6. No duplicate content

  

  All blog posts must be unique and original. They cannot exist on other websites/forums and shouldn’t be recreated on another site after publishing to the Botkeeper Blog.

• 7. Target Audience

  

  Botkeeper blog posts are directed primarily at the accounting space, including accounting firms, partners, CPAs, and their business clients. If your content is primarily geared toward business owners, we ask that you frame the subject matter as helpful to a CPA, as well. (i.e., "10 Tips for Small Business Owners" > "10 Tips to Pass onto Your SMB Clients”).

• 8. Tone

  

  Botkeeper’s tone is overall casual but informed and credible. We try to minimize formal writing while also promoting our brand as an expert in the automation and accounting spaces. We're not shy about having fun whenever possible, but we're also sympathetic to what our audience might be experiencing — especially during uncertain and challenging times. We encourage you to have some fun with your writing!