Jessica King

Jessica King

Jessica King is an experienced B2B marketing expert with a history of working in software, SaaS, technology, accounting, and services spaces. Jessica's passion for social sciences and communication drew her to sales and marketing, where she has worked with clients across a range of industries, including retail, education, technology, and more. With real-world experience at top marketing and software companies in Boston, assisting hundreds of businesses across numerous stages of growth, and a BS in Psychology & Counseling, Jessica is uniquely qualified as a senior leader and team player to help lead businesses to maximize their reach, tell their stories, digitally evolve, and build mission-driven marketing strategies.

Recent posts by Jessica King

7 min read

Want Happy Accounting Clients? These Strategies Will Help

By Jessica King on Oct 12, 2021 11:00:20 AM

There’s a lot of chatter in accounting circles and on accounting social media about the importance of client advisory services. Much of the messaging focuses on how CAS is the future of the industry and should be considered a huge money-making opportunity for accounting firms.

Topics: happy accounting clients happy clients
8 min read

The 5 Deliverables Businesses Really Want From a Virtual CFO

By Jessica King on Sep 29, 2021 1:07:13 PM

With emerging softwares and progress in automation, the role of the modern accountant is changing. We’re not saying that tech is here to take an accountant’s job—far from that! But we are saying that it’s changing the game for all levels of accounting professionals.

Topics: firm creativity CFO services Virtual CFO
7 min read

When's the Perfect Time to Offer CAS Services?

By Jessica King on Sep 23, 2021 11:15:00 AM

The accounting industry is changing, and more business owners are looking to accountants as trusted resources for securing their financial future. This creates a new opportunity for firms everywhere to start offering CAS services—they can be your key to growth in this year and beyond.

Topics: Accounting advisory services CAS Accounting firm strategy firm creativity
7 min read

How Bookkeeping Fits Into CAS & Why You Should Set it to Autopilot

By Jessica King on Sep 7, 2021 2:00:00 PM

You know good bookkeeping is at the heart of healthy financials—and client advisory services (CAS), too. Whether you’re serving individuals or businesses, maintaining accurate, up-to-date ledgers and creating timely financial reports lie at the core of what you have to offer your clients.

Topics: Bookkeeping CAS firm creativity
8 min read

Follow These Marketing Best Practices to Drive More CAS Leads

By Jessica King on Aug 20, 2021 9:00:00 AM

As the leadership coach Marshall Goldsmith wrote, “what got you here won’t get you there.” And when it comes to marketing your accounting firm, he’s right.

That’s because most firms built their client foundation on bookkeeping and tax preparation services, which are repeatable and fairly consistent from client to client. But how do you take those services even farther down the road to growth?

You have to shift your mindset and your approach.

9 min read

What Accounting Firms Need to Know to Overcome Talent Retention Challenges

By Jessica King on Aug 12, 2021 9:30:00 AM

Talent shortage is a problem in accounting. It has been for decades, and it’s only getting worse. Firms face a historical struggle to find quality accountants—and keep them—while focusing on growing the business.

Topics: Accounting firm hiring accountant retention turnover accounting firm management
7 min read

Your Most Urgent Need Is Capacity—Here's How to Increase It

By Jessica King on Jul 22, 2021 10:00:00 AM

If you could pull a lever to create more capacity at your accounting firm, would you? Of course you would! We know from speaking to many growth-focused firms that capacity is a major issue, and firms will do whatever they can to increase it.

Topics: Accounting firm growth firm creativity Firm Capacity Bandwidth
8 min read

The Most Important Metric for Firm Growth Is Revenue Per Client—Here's Why

By Jessica King on Jul 9, 2021 9:00:00 AM

How do you drive success in terms of sales and growth? Are you looking at average revenue per client (ARPC) as a key metric?

To be fair, ARPC is a metric often prioritized by software companies, but in this day and age, firms can learn a lot from this simple yet valuable metric. And yes—we know that it’s often overlooked or regarded as a vanity metric...but we also know that’s not the whole story!

Topics: scalability Accounting firm growth firm creativity Revenue per client
11 min read

These 6 Non-Accounting Strategies Will Help You Build Your Dream CAS Practice

By Jessica King on Jun 29, 2021 9:30:00 AM

When it comes to adding accounting advisory services to your firm’s menu of offerings, there are a lot of resources available that will tell you to do this or do that. In fact, a quick Google search returns more than 81 million results for the question, “how to build accounting advisory” (although the most relevant/helpful results are probably limited to the first few pages). 

Topics: Accounting advisory services CAS firm creativity Advisory Strategy
8 min read

If You're Targeting Growth, Avoid These 7 Common Pitfalls in Accounting Automation

By Jessica King on Jun 10, 2021 1:20:48 PM

In a detail-oriented profession like accounting, it can be difficult to transition to a more hands-off approach after you’ve been responsible for all of it in the first place. If you have to review something to ensure it’s done right, why not just do it yourself in the first place?

Topics: accounting firm challenges Accounting firm scale firm creativity
9 min read

Selling CAS in 2021: Your First Steps Toward Big Results

By Jessica King on May 18, 2021 10:00:00 AM

The accounting industry is changing, and with it comes a change to how accounting firms service their clients.

For instance, in Sage’s “The Practice of Now 2019 report, 44% of accountants believe that “business advisory” is a necessary skill set for the industry. But fewer than 20% of practices offer advisory (with only 5% offering outsourced CFO services).

Topics: Accounting advisory services CAS firm creativity Selling CAS
7 min read

Planning to Sell Your Accounting Firm? Start Here, and Start Today

By Jessica King on May 6, 2021 1:30:00 PM

Regardless of if you’ve decided that a sale is your end goal, you should be running your firm like you’re going to sell it tomorrow.

We don’t say that to mean that you will sell tomorrow, but being able to means that your ducks are in a row, your firm is desirable to buyers, and you have an idea in mind for what you’ll do afterward.

Topics: Accounting firm transformation firm creativity firm management

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