Jessica King

Jessica King

Jessica King is an experienced B2B marketing expert with a history of working in software, SaaS, technology, accounting, and services spaces. Jessica's passion for social sciences and communication drew her to sales and marketing, where she has worked with clients across a range of industries, including retail, education, technology, and more. With real-world experience at top marketing and software companies in Boston, assisting hundreds of businesses across numerous stages of growth, and a BS in Psychology & Counseling, Jessica is uniquely qualified as a senior leader and team player to help lead businesses to maximize their reach, tell their stories, digitally evolve, and build mission-driven marketing strategies.

Recent posts by Jessica King

7 min read

Your Most Urgent Need Is Capacity—Here's How to Increase It

By Jessica King on Jul 22, 2021 10:00:00 AM

If you could pull a lever to create more capacity at your accounting firm, would you? Of course you would! We know from speaking to many growth-focused firms that capacity is a major issue, and firms will do whatever they can to increase it.

Topics: Accounting firm growth firm creativity Firm Capacity Bandwidth
8 min read

The Most Important Metric for Firm Growth Is Revenue Per Client—Here's Why

By Jessica King on Jul 9, 2021 9:00:00 AM

How do you drive success in terms of sales and growth? Are you looking at average revenue per client (ARPC) as a key metric?

To be fair, ARPC is a metric often prioritized by software companies, but in this day and age, firms can learn a lot from this simple yet valuable metric. And yes—we know that it’s often overlooked or regarded as a vanity metric...but we also know that’s not the whole story!

Topics: scalability Accounting firm growth firm creativity Revenue per client
11 min read

These 6 Non-Accounting Strategies Will Help You Build Your Dream CAS Practice

By Jessica King on Jun 29, 2021 9:30:00 AM

When it comes to adding accounting advisory services to your firm’s menu of offerings, there are a lot of resources available that will tell you to do this or do that. In fact, a quick Google search returns more than 81 million results for the question, “how to build accounting advisory” (although the most relevant/helpful results are probably limited to the first few pages). 

Topics: Accounting advisory services CAS firm creativity Advisory Strategy
8 min read

If You're Targeting Growth, Avoid These 7 Common Pitfalls in Accounting Automation

By Jessica King on Jun 10, 2021 1:20:48 PM

In a detail-oriented profession like accounting, it can be difficult to transition to a more hands-off approach after you’ve been responsible for all of it in the first place. If you have to review something to ensure it’s done right, why not just do it yourself in the first place?

Topics: accounting firm challenges Accounting firm scale firm creativity
9 min read

Selling CAS in 2021: Your First Steps Toward Big Results

By Jessica King on May 18, 2021 10:00:00 AM

The accounting industry is changing, and with it comes a change to how accounting firms service their clients.

For instance, in Sage’s “The Practice of Now 2019 report, 44% of accountants believe that “business advisory” is a necessary skill set for the industry. But fewer than 20% of practices offer advisory (with only 5% offering outsourced CFO services).

Topics: Accounting advisory services CAS firm creativity Selling CAS
7 min read

Planning to Sell Your Accounting Firm? Start Here, and Start Today

By Jessica King on May 6, 2021 1:30:00 PM

Regardless of if you’ve decided that a sale is your end goal, you should be running your firm like you’re going to sell it tomorrow.

We don’t say that to mean that you will sell tomorrow, but being able to means that your ducks are in a row, your firm is desirable to buyers, and you have an idea in mind for what you’ll do afterward.

Topics: Accounting firm transformation firm creativity firm management
7 min read

A 360º Data View Will Transform Your Firm into a Super Force

By Jessica King on Apr 27, 2021 10:00:00 AM

The role of accounting professionals has been in constant evolution for decades. Traditionally, accountants and CPAs were relegated to the books and compliance duties. This is mostly due to the pre-spreadsheet and pre-internet era when these tasks legitimately took up most of a firm’s available bandwidth. 

Topics: CAS Accounting data Accounting reporting firm creativity
7 min read

Is Your Firm 'Modern'? Look at How You Hire to Find Out

By Jessica King on Mar 24, 2021 1:00:00 PM

Every accounting firm is a business, but does that mean your firm should function like a traditional company? A typical business has many moving parts, a variety of roles, and a structure in place. It’s an entire system that revolves around the company’s core offerings, products and/or services.

Topics: hiring Accounting firm structure modern accounting firm firm creativity
6 min read

You Already Use Automation, But Are You Getting the Most Value From It?

By Jessica King on Mar 11, 2021 2:15:00 PM

This may come as a hard truth for those who fear change, but there’s no escaping automation. We come in contact with some element of automation from the moment we wake up—it’s in our smartphones, computers, cars, TV, behind the scenes of your bank account, and in too many other places to list out!

Topics: automation artificial intelligence accounting technology firm creativity
6 min read

How Diversity and Inclusion Benefits Your Accounting Firm

By Jessica King on Feb 23, 2021 9:45:00 AM

There’s a preconception that the accounting industry is very “traditional.” And in many ways, that’s a positive; good accounting traditions help keep our world running, like filing taxes and supporting small businesses. And accountants are the heroes who make those important traditions happen! 💪

Topics: Accounting firm leadership Diversity accounting industry firm creativity
9 min read

How to Launch New Accounting Services (Step-by-Step)

By Jessica King on Feb 9, 2021 5:30:00 PM

What are all businesses—accounting firms included—trying to achieve on a daily basis?

Topics: Accounting firm growth CAS Accounting Services firm creativity
7 min read

8 Essential Things Accountants Should Have for The 2021 Tax Season

By Jessica King on Jan 19, 2021 1:30:00 PM

It’s here….

You know, that time of the year where accounting practices (like yours) are inundated with corporate tax preparation. Some repeat clients from previous years, some first-timers.

Topics: tax preparation 2021 tax season Rapid Write-Up Package firm creativity

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