Jessica Veiga

Jessica Veiga is an experienced B2B marketing expert with a history of working in software, SaaS, technology, accounting, and services spaces. Jessica's passion for social sciences and communication drew her to sales and marketing, where she has worked with clients across a range of industries, including retail, education, technology, and more. With real-world experience at top marketing and software companies in Boston, assisting hundreds of businesses across numerous stages of growth, and a BS in Psychology & Counseling, Jessica is uniquely qualified as a senior leader and team player to help lead businesses to maximize their reach, tell their stories, digitally evolve, and build mission-driven marketing strategies.

5 min read

The Most Important Metric for Growth Is Revenue Per Client—Here's Why

How do you drive success in terms of sales and growth? Are you looking at average revenue per client (ARPC) as a key metric? To be fair, ARPC is a metric often prioritized by software companies, but in this day and age, firms can learn a lot from...

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8 min read

These 6 Strategies Will Help You Build Your Dream CAS Practice

When it comes to adding accounting advisory services to your firm’s menu of offerings, there are a lot of resources available that will tell you to...

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6 min read

Avoid These 7 Common Pitfalls in Accounting Automation

In a detail-oriented profession like accounting, it can be difficult to transition to a more hands-off approach after you’ve been responsible for all...

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6 min read

Selling CAS in 2021: Your First Steps Toward Big Results

The accounting industry is changing, and with it comes a change to how accounting firms service their clients. For instance, in Sage’s "The Practice...

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5 min read

Planning to Sell Your Accounting Firm? Start Here, and Start Today

Regardless of if you’ve decided that a sale is your end goal, you should be running your firm like you’re going to sell it tomorrow. We don’t say...

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5 min read

A 360º Data View Will Transform Your Firm into a Super Force

The role of accounting professionals has been in constant evolution for decades. Traditionally, accountants and CPAs were relegated to the books and...

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5 min read

Is Your Firm 'Modern'? Look at How You Hire to Find Out

Every accounting firm is a business, but does that mean your firm should function like a traditional company? A typical business has many moving...

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4 min read

You Already Use Automation but Are You Getting the Most Value From It?

This may come as a hard truth for those who fear change, but there’s no escaping automation. We come in contact with some element of automation from...

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4 min read

How Diversity and Inclusion Benefits Your Accounting Firm

There’s a preconception that the accounting industry is very “traditional.” And in many ways, that’s a positive; good accounting traditions help keep...

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Botkeeper | How to Launch New Accounting Services (Step-by-Step)

5 min read

How to Launch New Accounting Services (Step-by-Step)

What are all businesses — accounting firms included — trying to achieve on a daily basis?

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5 min read

How to Handle New Clients & Their Messy Year-End Close

Year-end is a great time for your accounting firm to prepare for an influx of client requests. For better or worse, tax deadlines create a natural...

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4 min read

Maximize Productivity at Your Firm With This Refresher

Can you believe the holiday season is already upon us?! In some ways, it feels like 2020 started three years ago, and in other ways, it feels like we...

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4 min read

What’s the Key to Accounting Firm Differentiation?

Do you ever feel like the services you offer — those that are massively important to your clients’ business health—are taken for granted? You might...

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