Aaron Sullivan

Aaron is a content marketer with a background in writing and editing for social, email, and blogs. His experience is heavily focused on bookkeeping/finance, entertainment, and beer.

6 min read

Is Your Firm Ready to Weather the Great Resignation?

Last year, we wrote about the looming accounting shortage and how year-over-year growth in the accounting industry was down 2%. At that time, we thought the situation was limited to a reduction in the total number of accountants available to hire...

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2 min read

What Does 6 Years of Human-Assisted Automation Look Like?

A lot happens in a year, and this last year has been eventful, to say the least. We’ve changed the way we work, witnessed big investments in...

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How Creating Productized Service Menus Unlocks Accounting Firm Growth

6 min read

How Creating Productized Service Menus Unlocks Accounting Firm Growth

A big challenge for many firms is achieving profitable growth. Building up a client base and increasing their gross revenue is one side to growth....

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Audit Is Changing What’s Your New Money Maker

7 min read

Audit Is Changing...What’s Your New Money Maker?

Accountants are in a bit of a weird position these days—remote work is the norm, technology is rapidly changing workflows and firm operations, and...

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6 min read

Should Your Firm Charge for Initial Assessment? The Pros & Cons

Are you charging potential clients for initial assessments? If not, your firm may be burning money—and missing out on the chance to filter the type...

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5 min read

4 Common Pitfalls in Advisory (and How To Avoid Them)

Believe it or not, there’s a lot accountants can learn from professional sports. Take the Olympic steeplechase event in track and field — at the...

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5 min read

Still Confused About How AI Helps Accountants? This Article Will Help

We live in an amazing age where seemingly every problem can be fixed by a specific tool or piece of technology. You missed the golf ball and created...

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5 min read

CAS Meaning and how it Determines Your Growth Strategy

Can you imagine a world without acronyms? Communication would without a doubt be more of a chore, and it would take longer, too. Indeed, acronyms are...

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6 min read

Accounting Firm Growth Depends on the Ability to Segment Your Audience

Whenever your accounting firm is looking for growth, it essentially has two options. Option one is to look for the same kind of client you’re already...

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6 min read

How Better Results Are Tied to Process Improvement with Chris Barnes

Until last year, every tax season was virtually the same as the year before, which meant that firms could get by doing the same ol’ thing to get the...

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4 min read

Pilot's $100m Funding: What it Means for the Accounting Profession

The field of competition for accounting firms just got a bit more interesting, and not in a good way.

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6 min read

Firms Must Prioritize Internal Growth to Get Comprehensive Growth

Running any business is like riding a roller coaster: it’s only fun and exciting if the whole thing keeps moving. That’s true for any kind of...

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5 min read

Who Benefits the Most From Automation at Your Firm?

New tech can give accounting firm owners and partners mixed emotions. On one hand, there’s the hope of improving processes while driving greater...

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