Aaron Sullivan

Aaron Sullivan

Aaron is a content marketer with a background in writing and editing for social, email, and blogs. His experience is heavily focused on bookkeeping/finance, entertainment, and beer.

Recent posts by Aaron Sullivan

2 min read

Botkeeper For Dummies Launch Event September 16

By Aaron Sullivan on Sep 4, 2020 3:45:00 PM

We’re on a mission to help streamline and scale bookkeeping in the accounting industry, and we’re turning every page in our library of resources to do exactly that. Actually—we’re filling the pages with our insights on automated bookkeeping!

That’s right—we wrote a book about automated bookkeeping and its role in the accounting industry.

Topics: Botkeeper For Dummies Botkeeping™ Botkeeper book
17 min read

19 Common Misconceptions About Botkeeper

By Aaron Sullivan on Sep 2, 2020 1:30:00 PM

The internet is full of misinformation, and that’s no surprise to anyone. In fact, 52% of Americans believe they’re served fake news on a regular basis. And the leading source of misinformation? You guessed it—social media. A classic example: how many times have you seen headlines in your feed announce the death of a beloved celebrity, only to find out later that you were duped?

It happens all the time.

Topics: automated bookkeeping AI Accounting Botkeeper reviews fake news
1 min read

Overcoming the 5 Biggest Obstacles to Growing Your Accounting Firm

By Aaron Sullivan on Aug 18, 2020 10:00:00 AM

With an ever-changing landscape, the accounting industry has seen drastic disruption over the past few years. Accounting is a profession with many nuances—working long hours, keeping up with evolving tax laws, managing complex client relationships, etc.—how does a firm manage to stay competitive when new obstacles seem to emerge every day?

Topics: Ebook automated bookkeeping accounting firm challenges accounting firm obstacles white paper
2 min read

Botkeeper Is Named No. 850 on Inc. 5000

By Aaron Sullivan on Aug 13, 2020 10:45:00 AM

Exciting news out of New York this morning:

Botkeeper has been included in the Inc. 5000 list of fastest growing companies in America.

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million.

Topics: business growth Inc. 5000 Botkeeper awards announcement
3 min read

Botkeeper Celebrates Five Years & Accounting

By Aaron Sullivan on Jul 27, 2020 11:18:29 AM


It all started with a near disaster—a cash catastrophe, if you will.

Botkeeper CEO and cofounder Enrico Palmerino was running a previous startup called ThinkLite, which was doing well and growing faster than most startups. But the company’s rapid growth meant that it was difficult to keep up with all their accounting needs. To sum it up, Enrico and team ran out of cash because they had no insight into what their cash flow or balance was due to delayed financials.

Topics: automation Anniversary five year anniversary Botkeeper history
9 min read

Do You Have Info ROT? What It Is & How To Avoid It

By Aaron Sullivan on Jul 21, 2020 10:00:00 AM

We’ve come a long way from using floppy disks and CDs to store our business data and files. These days, many people and businesses have moved to the cloud for data storage and file management, and others use servers housed in office closets and storage rooms. Still others—especially in the accounting industry—continue to operate from paper files in filing cabinets!

Topics: automated accounting listen on the go Information rot data rot document storage
5 min read

Botkeeper Joins the FDX to Help Drive the Future of Financial Data Management

By Aaron Sullivan on Jul 14, 2020 1:30:00 PM

As a leader in the accounting automation space, we’re overjoyed to join the Financial Data Exchange (FDX), a nonprofit dedicated to unifying the financial industry around a common, interoperable, royalty-free standard for secure and convenient consumer and business access to their financial data.

Topics: Bookkeeping automated bookkeeping the future of bookkeeping FDX Financial data exchange
15 min read

What We Know About ROI: A New Approach for the CPA

By Aaron Sullivan on Jun 23, 2020 10:30:00 AM

In the scramble to adjust to running an accounting firm during a pandemic, many firms invested in new technology to help them bridge the gap between a traditional in-office operation and a new virtual approach. And understandably so—it was an unforeseen challenge that caught most industries and businesses off-guard. Accounting firm leaders might have even said things like, “We just need to get by,” and, “Do whatever it takes,” so they could put their clients and staff first by patching together new processes for survival.

Topics: listen on the go accounting firm technology Return on investment ROI accounting firm software
6 min read

Tips for Maintaining Bookkeeping Disciplines When Your Client Base Doubles

By Aaron Sullivan on Apr 29, 2020 11:30:00 AM

Rapid business growth and increased sales are often the epitome of a “good problem” for accounting firms. While doubling your client base generally means an exponential rise in revenue, unprecedented growth tends to be a great disruptor for bookkeeping. It’s easy to fall out of good accounting habits and become overwhelmed by sheer volume as you deal with double the journal entries, rolling invoices, and fluctuating cash flow.
Topics: automated bookkeeping scalability Accounting firm growth outsourced bookkeeping Accounting firm tips listen on the go
6 min read

How to Beat the Big Firms by Leveraging Accounting Tech

By Aaron Sullivan on Apr 22, 2020 1:30:00 PM

Not everyone who’s familiar with Jody Padar knows why she’s nicknamed the Radical CPA. In addition to being considered a bit progressive with her online presence (check out her Twitter and LinkedIn pages), she’s passionate about leveraging quality technology to create a better accounting firm.

Topics: accounting technology The Radical CPA Accounting firm growth Accounting advisory services
12 min read

Cybersecurity & COVID-19: What Accounting Firms Should Watch Out For

By Aaron Sullivan on Apr 1, 2020 1:30:00 PM

We’re in a new era of work in America, and like all periods of swift change that came before this one, there’s no guidebook to reference.

However, there are plenty of experts to offer their takes on the best steps forward. Two of those experts are CPA Jody Padar and Botkeeper Chief Technology Officer Justin Whitehead. Recently, the two met virtually to talk about ongoing cyberthreats facing remote workers, in particular remote accounting firms.

Topics: interview Radical CPA The Radical CPA coronavirus accounting advice Cybersecurity accounting insights
10 min read

7 Tips for Leading a Remote Team During the COVID-19 Crisis

By Aaron Sullivan on Mar 27, 2020 1:15:00 PM

As your accounting firm makes adjustments and settles into a new normal—at least for the next few weeks while COVID-19 remains a serious threat—it can be hard for firm leaders and managers to maintain status quo. You’re used to face-to-face meetings, casual chats around the water cooler or coffee pot, and impromptu Q&A when complex client issues arise.

But all that’s changed, which means your leadership style will likely need to change, too.

Topics: Radical CPA The Radical CPA coronavirus leadership tips Accounting firm leadership work from home

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