Aaron Sullivan

Aaron Sullivan

Aaron is a content marketer with a background in writing and editing for social, email, and blogs. His experience is heavily focused on bookkeeping/finance, entertainment, and beer.

Recent posts by Aaron Sullivan

10 min read

How Creating Productized Service Menus Unlocks New Accounting Firm Growth

By Aaron Sullivan on Jul 20, 2021 11:00:00 AM

A big challenge for many firms is achieving profitable growth. Building up a client base and increasing their gross revenue is one side to growth. But when you take a look at the net gains, the profit may not be as great as you thought.

Topics: Accounting Services accounting firm operations firm creativity firm operations Productized service
10 min read

Audit Is Changing...What’s Your New Money Maker?

By Aaron Sullivan on Jul 13, 2021 9:30:00 AM

Accountants are in a bit of a weird position these days—remote work is the norm, technology is rapidly changing workflows and firm operations, and services we’ve relied on as traditional money makers aren’t growing at the same pace as they used to. 

Topics: Accounting advisory services CAS Audit CFO services
9 min read

Should Your Firm Charge for Initial Assessment? These Are the Pros & Cons

By Aaron Sullivan on Jun 17, 2021 10:00:00 AM

Are you charging potential clients for initial assessments? If not, your firm may be burning money—and missing out on the chance to filter the type of clients you work with (and the services you offer them).

Topics: firm creativity Pros & Cons Accounting Assessment Discovery Call
6 min read

Why We're Inviting Firms to Evaluate Automation—And Get Paid for It

By Aaron Sullivan on Jun 4, 2021 3:46:50 PM

Thinking About Automation at Your Firm? Get Rewarded for Exploring Botkeeper

It's not clickbait, and it's not a gimmick. We're really paying accountants/firms to explore the idea of adding automation to their firm operations. 

And here's why: our mission is to bring value to the accounting profession in all aspects of what we do. That starts with you, accounting professionals and firms—we’re invested in your success. After all, when you succeed, so do we!

We know that even after the busy season ends, an accountant’s work isn’t over. There’s a natural reflection period that always takes place when firms consider what can be done to make the next tax season better. Which processes are working? Where are the bottlenecks? How can we provide better service...to even more clients?

Topics: accounting automation Botkeeping℠ Accounting efficiency
7 min read

4 Common Pitfalls in Advisory (and How To Avoid Them)

By Aaron Sullivan on May 26, 2021 9:30:00 AM

Believe it or not, there’s a lot accountants can learn from professional sports. Take the Olympic steeplechase event in track and field—at the beginning, it looks like any ordinary distance race. Then come the hurdles...then comes the hurdle-water pit. It takes a lot of endurance, planning, and strength to master the race, and almost no one comes out of it completely dry!

Topics: Accounting advisory services firm creativity Accounting challenges
7 min read

Still Confused About How AI Helps Accountants? This Article Will Help

By Aaron Sullivan on May 13, 2021 1:00:00 PM

We live in an amazing age where seemingly every problem can be fixed by a specific tool or piece of technology. You missed the golf ball and created a divot with your club? There’s a tool for that. Curious if that plant growing in your garden bed is a weed or a flower? There’s smart technology for that. Indeed, there’s no shortage of solutions for the challenges we face, even in accounting!

Topics: artificial intelligence accounting technology firm creativity AI accounting
8 min read

How Your Firm Defines CAS Will Determine Your Growth Strategy

By Aaron Sullivan on May 4, 2021 9:30:00 AM

Can you imagine a world without acronyms? Communication would without a doubt be more of a chore, and it would take longer, too. Indeed, acronyms are fantastic. But FWIW (for what it’s worth)—for an acronym to be truly effective, it must be defined and clear for everyone involved.

Topics: Accounting firm growth Accounting advisory services CAS firm creativity
9 min read

Accounting Firm Growth Depends on Your Ability to Segment Your Audience

By Aaron Sullivan on Apr 23, 2021 10:00:00 AM

Whenever your accounting firm is looking for growth, it essentially has two options. Option one is to look for the same kind of client you’re already serving, and option two is to look at new market segments and trends as potentially uncharted client territory.

Topics: Accounting firm growth marketing for accountants growth strategies audience segmenting firm creativity
7 min read

How Better Results Are Tied to Process Improvement | An Interview With Chris Barnes

By Aaron Sullivan on Apr 13, 2021 9:30:00 AM

Until last year, every tax season was virtually the same as the year before, which meant that firms could get by doing the same ol’ thing to get the same ol’ results.

Topics: interview 2021 tax season continuous improvement process improvement Lean Six Sigma
6 min read

Pilot's $100m Funding Round: What it Means for the Accounting Profession

By Aaron Sullivan on Mar 31, 2021 2:12:30 PM

The field of competition for accounting firms just got a bit more interesting, and not in a good way.

Topics: News Pilot Accounting Firm Competition
9 min read

Firms Should Prioritize Internal Growth If They Want Comprehensive Growth

By Aaron Sullivan on Mar 18, 2021 10:45:00 AM

Running any business is like riding a roller coaster: it’s only fun and exciting if the whole thing keeps moving. That’s true for any kind of business, especially accounting firms with big growth goals related to:

Topics: business growth Accounting firm scale accounting firm operations firm creativity
5 min read

Should Congress Extend the 2021 Tax Deadline?

By Aaron Sullivan on Mar 9, 2021 9:00:00 AM

Citing COVID-related issues from last year and a need to provide relief to taxpayers, lawmakers have asked the IRS to extend the tax season to July 15. For some accounting professionals, that could be a good thing: more time to work on difficult filings and close deals with new clients, and hopefully less deadline-driven stress and long hours.

Topics: Taxes interview rapid write-up

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