Aaron Sullivan

Aaron Sullivan

Aaron is a content marketer with a background in writing and editing for social, email, and blogs. His experience is heavily focused on bookkeeping/finance, entertainment, and beer.

Recent posts by Aaron Sullivan

15 min read

What We Know About ROI: A New Approach for the CPA

By Aaron Sullivan on Jun 23, 2020 10:30:00 AM

In the scramble to adjust to running an accounting firm during a pandemic, many firms invested in new technology to help them bridge the gap between a traditional in-office operation and a new virtual approach. And understandably so—it was an unforeseen challenge that caught most industries and businesses off-guard. Accounting firm leaders might have even said things like, “We just need to get by,” and, “Do whatever it takes,” so they could put their clients and staff first by patching together new processes for survival.

Topics: accounting firm technology Return on investment ROI accounting firm software
5 min read

Tips for Maintaining Bookkeeping Disciplines When Your Client Base Doubles

By Aaron Sullivan on Apr 29, 2020 11:30:00 AM

Rapid business growth and increased sales are often the epitome of a “good problem” for accounting firms. While doubling your client base generally means an exponential rise in revenue, unprecedented growth tends to be a great disruptor for bookkeeping. It’s easy to fall out of good accounting habits and become overwhelmed by sheer volume as you deal with double the journal entries, rolling invoices, and fluctuating cash flow.

Topics: automated bookkeeping scalability Accounting firm growth outsourced bookkeeping Accounting firm tips
6 min read

How to Beat the Big Firms by Leveraging Accounting Tech

By Aaron Sullivan on Apr 22, 2020 1:30:00 PM

Not everyone who’s familiar with Jody Padar knows why she’s nicknamed the Radical CPA. In addition to being considered a bit progressive with her online presence (check out her Twitter and LinkedIn pages), she’s passionate about leveraging quality technology to create a better accounting firm.

Topics: accounting technology The Radical CPA Accounting firm growth Accounting advisory services
12 min read

Cybersecurity & COVID-19: What Accounting Firms Should Watch Out For

By Aaron Sullivan on Apr 1, 2020 1:30:00 PM

We’re in a new era of work in America, and like all periods of swift change that came before this one, there’s no guidebook to reference.

However, there are plenty of experts to offer their takes on the best steps forward. Two of those experts are CPA Jody Padar and Botkeeper Chief Technology Officer Justin Whitehead. Recently, the two met virtually to talk about ongoing cyberthreats facing remote workers, in particular remote accounting firms.

Topics: interview Radical CPA The Radical CPA coronavirus accounting advice Cybersecurity accounting insights
10 min read

7 Tips for Leading a Remote Team During the COVID-19 Crisis

By Aaron Sullivan on Mar 27, 2020 1:15:00 PM

As your accounting firm makes adjustments and settles into a new normal—at least for the next few weeks while COVID-19 remains a serious threat—it can be hard for firm leaders and managers to maintain status quo. You’re used to face-to-face meetings, casual chats around the water cooler or coffee pot, and impromptu Q&A when complex client issues arise.

But all that’s changed, which means your leadership style will likely need to change, too.

Topics: Radical CPA The Radical CPA coronavirus leadership tips Accounting firm leadership work from home
10 min read

Why You Should Practice Accounting Advisory With Emotion

By Aaron Sullivan on Mar 18, 2020 8:58:00 AM


If there are specific people that business owners trust, their accountant is very high up on the list. Accountants watch over their clients’ finances, make recommendations for cost-saving and growth opportunities, and they ultimately provide their clients with advisory services on how their businesses can and should grow in the future.

Topics: Radical CPA The Radical CPA Accounting advisory services Emotional advisory Accounting firm tips coronavirus listen on the go
13 min read

9 Steps to Prepare Your Accounting Firm to Handle Coronavirus

By Aaron Sullivan on Mar 13, 2020 4:07:59 PM

With the continued spread of a coronavirus known as COVID-19, more and more accounting firms and businesses are facing remote work for the next few weeks. While working remotely isn’t a new concept to many industries—tech engineering, medical transcription, digital marketing, etc.—it’s still fairly uncommon for accounting firms.

Topics: Accounting firm advice remote work accounting expert tips
7 min read

The Income Statement: A Guide for Accountants & Business Owners

By Aaron Sullivan on Mar 11, 2020 11:21:48 AM

Accounting professionals understand the importance of an accurate income statement...it's a bit like a thermometer—you can use it to gauge whether things are going well or if your company is at risk of going under. But do business owners get it? (If you're an accountant reading this post, share it with your clients!)

By looking at this one report, you can immediately understand whether you're operating at a profit (or a loss—but we hope not!), what your highest expenses are, and what's making you money.

Topics: automated bookkeeping accounting definitions income statement accounting reports
6 min read

How to Use Tech to Organize Your Business Finances

By Aaron Sullivan on Mar 6, 2020 5:17:09 PM

Whether you’re an owner or an accounting professional helping business owners, it’s no surprise that running a company requires wearing a lot of hats—manager, sales associate, HR coordinator, operations analyst. It can quickly become exhausting and overwhelming! 

Topics: automated bookkeeping accounting technology bookkeeping for accounting firms, financial technology
6 min read

FINCURA Expects to Save $50k With Botkeeper

By Aaron Sullivan on Feb 26, 2020 3:08:09 PM

Whether you're a business owner, or accounting professional- if you don’t like the way something’s done, you have a few options: suck it up and deal with it, suggest changes and hope for the best, or shake the system up by creating a new solution—preferably a better one.

Topics: machine learning automated bookkeeping case study Botkeeper reviews Fintech
5 min read

Business Budget Essentials: A Guide to the Cost of Employee Benefits

By Aaron Sullivan on Feb 11, 2020 10:00:00 AM

What’s the secret recipe for keeping your employees happy? Some might think it’s as simple as bringing in a ping pong table and free lunch, but a 2017 study of more than 500 employees showed that health benefits, paid time off, and a 401(k) plan are more important to employees than office perks.

So how do you keep your staff happy? You want your company to thrive, and you want to keep the top-tier talent in-house by ensuring their happiness in ways other companies aren’t able to.

Topics: automated bookkeeping how much are employee benefits budgeting Employee benefits
4 min read

Achen Henderson Expects $600k in New Revenue with Botkeeper

By Aaron Sullivan on Feb 4, 2020 4:23:30 PM

Since 2013, Calgary, Alberta-based Achen Henderson CPAs has been focused on helping business leaders and entrepreneurs take their organizations to the next level. The firm offers customized services to fit the needs of each client, providing a high-performance virtual accounting solution that’s tailored for growth. But Achen Henderson CPAs didn’t start out that way.

Topics: automated bookkeeping case study client success scalabilty

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